LABELS & ILLUSTRATIONS - MOCK UP
Fairview Cellars is a BC winery which was in desperate need of a re-brand. As a group it was decided to move towards a more contemporary look that rid the company of old, tacky branding and packaging. The focus of this display is on a series of labels designed for their more creative wine blends. The direction taken was to be comical, as it was decided that this would be the most appropriate approach. It is believed the owner would appreciate this sense of humor and in relation his loyal customers as well. The modern look of the logo contains the imporant aspects if the winery. The 3 circles represent the 3 main grapes they use contained within a cellar door. The burgandy red was chosen as there most common grapes are red and the colour stands out better than a pale yellow. With the re-brand and new labels the goal is that this small BC winery will stand out and become a house hold name.